Yves Schneuwly: A Bridge Builder in the Digital Age
Since April 2025, Yves Schneuwly has held the position of Chief Digital & Marketing Officer at Interiman Group. A role perfectly suited to someone whose career is shaped by a passion for elite sports and a pragmatic vision of the digital world.
We meet him in Renens, at the headquarters of Interiman Group. Though we could just as easily have crossed paths in any city or region across the language divide. Born in German-speaking Switzerland, Yves Schneuwly now divides his time between the cantons of Basel-Land and Vaud, frequently travelling throughout the country. French has become his everyday language, thanks to his wife. This linguistic closeness extends into his professional life at a company founded and deeply rooted in French-speaking Switzerland.
“Switzerland functions as a whole, despite its differences. It takes presence, attentiveness, and a constant eye on local dynamics”, explains the Chief Digital & Marketing Officer of Switzerland’s leading permanent and temporary staffing group.
A Human-Centred Approach
Before joining Interiman Group, Yves Schneuwly’s career began not in the corporate world, but on the court. As a professional athlete, he played basketball in the Swiss National League A while studying sports science in Basel. After graduating, he entered the business world via a personnel services provider. Soon after, he joined a trainee program at Universum, a Stockholm-based consultancy specialising in employer branding, where he discovered his passion for the field. His career at Universum took off quickly – first in business development, then as Managing Director for Switzerland, and ultimately as Regional Director for Central and Eastern Europe. During this time, he also completed his MBA.
In 2016, he took over as Managing Director of Xing in Switzerland and Austria, where he was responsible for both B2C and B2B operations, with a focus on digital recruiting. Within just 18 months, revenue and profit doubled. He then moved to Coople, first as Managing Director Switzerland, then as Chief Commercial Officer with additional responsibility for the UK market. During the pandemic, he focused on strategically repositioning the company’s go-to-market approach and value proposition, particularly in e-commerce, logistics, and healthcare. These unique opportunities were quickly scaled and converted into sustainable, profitable growth. Revenue tripled, and Switzerland became operationally profitable.
These experiences cemented a belief that Yves had been forming over time: technology can be a powerful tool in human resources, but only when it serves people. At Interiman Group, his mission is to reinforce the way technological efficiency supports human capital, in keeping with the humanist values that have long defined the company. With twelve specialised brands and nearly a million applications processed each year, the group operates at a scale that demands innovation. But for Yves, it’s not about adding more tools, it’s about rethinking systems to create value where it matters most. “Our industry moves fast. To stay relevant, we have to adapt without losing our connection to people,” he says. For him, the group’s family-owned structure is a clear advantage: “We’re a major player, but we can make strategic decisions quickly. That’s a real strength.”
Anticipating Change Rather Than Reacting to It
At Interiman Group, his role is to help build a fully integrated digital culture. He approaches this task as a momentum to be created, carefully guiding the evolution of work methods, team adaptation, and coordination across the group’s brands to ensure alignment. “Specialisation is one of our strengths and part of the group’s DNA,” he notes. “But it also requires coherence. Without it, you lose efficiency.”
Deeply attuned to what’s happening on the ground, Yves insists on the importance of understanding local dynamics. In his view, success comes from knowing the networks, stakeholders, and regional practices inside out. “You don’t build a national presence from behind a desk. You have to get out there, meet people, understand local issues, and build strong connections.” This belief is reflected in his professional commitments: Yves Schneuwly is a board and committee member of swissstaffing and a member of the joint committee for the collective bargaining agreement (CBA) governing staff leasing, he keeps a close watch on regulatory developments and contributes directly to negotiations between social partners. “It’s a way of staying close to the realities and dynamics of the industry and to anticipate changes rather than reacting to them.” At Interiman Group, his roadmap is clearly defined: accelerate growth, structure digital tools and expand the group’s presence in German-speaking Switzerland, where growth potential remains strong. Traditionally led from French-speaking part of the country, the group’s leadership has entrusted Yves with this expansion, confident in his ability to unite teams around an agile, action-oriented corporate culture.
